The Table Of Contents
Chapter 1- Solutions 1-5
Chapter 2- Solutions 6-10
Chapter 3- Solutions 11-15
Chapter 4- Solutions 16-20
Chapter 5- Solutions 21-25
Chapter 6- Solutions 26-30
1
1.Advertise your web site with banner ads that are animated
and include a call to action. You must grab people's attention
and get them to click. For example, you could have flashing
lights like they use in Las Vegas. Another example, you could
use
"Click Here Now" or "Click Here To Visit".
2.Use pop-up windows or advertisements on your web site.
They grab your visitor's attention because they jump right out
at them. For example, you could use one to get people to
subscribe to your free e-zine. Another example, you could offer
them a surprise bonus for buying in the next few minutes
with a timer counting down.
3.Buy Internet business books, e-books, private site
memberships, etc. Study and learn all the new web site
promotional ideas you can. For example, take notes either while
you’re reading the e-book, or afterwards. Write down a list of
tips you could apply or use for your own business.
1.Advertise your web site with banner ads that are animated
and include a call to action. You must grab people's attention
and get them to click. For example, you could have flashing
lights like they use in Las Vegas. Another example, you could
use
"Click Here Now" or "Click Here To Visit".
2.Use pop-up windows or advertisements on your web site.
They grab your visitor's attention because they jump right out
at them. For example, you could use one to get people to
subscribe to your free e-zine. Another example, you could offer
them a surprise bonus for buying in the next few minutes
with a timer counting down.
3.Buy Internet business books, e-books, private site
memberships, etc. Study and learn all the new web site
promotional ideas you can. For example, take notes either while
you’re reading the e-book, or afterwards. Write down a list of
tips you could apply or use for your own business.
2
6.Use text links if your banner ads are not pulling traffic. People
don't ignore text links as much as they do banner ads. You
should treat your text link like a sales letter headline. For
example, "How To ...”, “FREE...”, “Breaking News!....”
“Warning!....”, “....Exposed!” etc.
7.Trade content with other e-zine publishers or web sites. This
is a powerful and effective way to place your links on other
targeted web sites. For example, trade articles with other e-zine
publishers. Another example, you could trade free e-books and
give them away to each other.
8.Keep your product available for your customers at all times. If
you have to back-order it, they may end up canceling their
order. For example, you could say on your web site "Always In
Stock", "Products On Hand", " No Shipping Delays", "Always
Available", etc.
9.Use content on your web site which people can skim through
easily. Most people don’t have much time so try using lists,
short tips, short articles, etc. For example,
*How To....
*5 Ways To....
*Discover...
10.Add a message board or chat room to your web site. If
people enjoy it, they will revisit your web site to participate
regularly. For example, if someone visits your message board
and asks a questions, then later on someone answers it, that
person will come back and visit if they ever have another
problem.
3
11.Allow people to reprint your articles on their web site, in
their e-zine, newsletter, magazine or e-books. Include your
resource box and the option for article reprints at the bottom of
each article. For example:
“Larry Dotson is the co-author of "Subconscious Internet
Marketing". Inside this e-book you'll learn 746 reasons why
people buy your products! Visit:
http://www.subconsciousinternetmarketing.com Feel free to
reprint this article on your web site or in your e-zine, just
include the resource box.”
12.Allow people to use any of your freebies as free bonuses for
products or services they sell. Include your ad on all your
freebies. Some people only give away freebies in order to allow
other people the right to give them away.
You could also give them the right to include a freebie with their
own product as a bonus. For example, "Feel free to use this free
e-book as a bonus product!"
13.Allow people to use your online discussion board for their
own web site. Some people don't have one. Just include your
banner ad at the top of the board. For example, you could say,
“Don't have your own discussion board? Link to ours and invite
your visitors to use it.”
14.Allow people to sign up for a free web site on your server.
Since you are giving away the space, require them to include
your banner ad at the top of the site. For example, you could
say, "Get 20 MB Of FREE Web Space In Exchange For Placing
Our Small Banner At The Top Of Your Web Site!"
15.Allow people to add their link to your free web site directory.
Just require that they return a link back to your web site,
advertising your directory. For example, you could say, "Add
Your Own Listing In Exchange For Linking Back To Our Web
Site!" Another example, "Add Your Own Listing! All We Ask Is
That You Link Back To Our Web Site."
4
16.Allow people to include your free online service on their web
site, visitors, or e-zine subscribers. They could be free e-mail, e-
mail consulting, search engine submissions, etc. For example,
you could say, "Offer This Free Service To Your Visitors By Just
Linking To Our Web Site!"
17.Allow people to give away your free software. Just include
your business advertisement inside the software program. For
example, you could say, "This Free Software Is Brought To You
By (your business information)" Another example, "This Free
Software Is Made Available By (your business information)."
18.Allow people to give away your free web design graphics,
fonts, templates, etc. Just include your ad on them or require
people to link directly to your web site. For example, require
people to place a small note under the graphic or at the bottom
of their web page like "These graphics are from (your business
information)." or "This template is copy- righted by (your
business information)."
19.Allow people to place an advertisement in your free e-book
if, in exchange, they give away the e-book to their web visitors
or e-zine subscribers. Wouldn't you choose to give away
something that gave you benefits? For example, you could say,
"Give Away This Free E-book And Customize It With Your Own
Links!"
20.Allow people to give away your free e-book to their visitors.
Then, their visitors will also give it away. This will just continue
to spread your ad all over the Internet.
For example, 5 people give it away to 5 people each, and those
25 people give it away to 5 people each, and those 125 people
give it away to 5 people each. It just keeps going! That's 755
people viewing your ad for free and without you doing much
work.
5
21.Turn your ad copy into a story or article. Your visitors won't
be as hesitant to read your ad and will become more interested
in your product. For example, you could start your ad by saying,
"Once upon a time…" Another example would be to start your
ad out with "FREE Report!" Or "How To..."
22.Give visitors a freebie for filling out your online survey
otherwise they usually won't. Surveys will give your business
valuable intelligence for your business. For example, you could
say, "Everyone who completes this survey will get a FREE
watch!" Another example, "The first 200 people who
complete this survey get a free calculator!"
23.Enhance the power of your ad copy benefits by using
attention-getting words, highlighting keywords, using color,
using quotes, bolding key phrases, underlining, etc. For
example, "Instant Profits", “Super Fast Results”, “Lose Weight”,
“Save Money”, “Increase Sales”, etc.
24.Give your visitors lots of choices so they don't get the feeling
of being controlled. Offer them a variety of ways to order,
contact you, navigate, etc. For example, “Choose the Basic or
Deluxe.” Another example, “Order by web site, phone or
fax.”
25.Put yourself in your visitors’ shoes. Design your site for
them, not for yourself. Create your product around your
visitors, not because you would buy it. For example, if you were
selling to people who were thinking of going bankrupt, think
about how
they feel. They would likely want to avoid bank- ruptcy, they
would feel tired of not be able to afford anything, they would
be fed up with creditors calling, etc.
26.Get free advice from successful online business owners.
Participate in business chat rooms and use message boards to
start a conversation. For example, you could read their helpful
information or post questions and get them answered. You
could also answer other people’s questions and start a
conversation.
27.Use your free bonuses to create an urgency for your visitors
to buy. Only offer them for a limited time with your main
product. For example, you could say, “Order before midnight
tonight and get 4 FREE bonuses!” Another example, “Order by
June 25, 2002 and get a Free Advertising E-book!”
28.Offer your customers extra add-on products at the point of
purchase. For example, if they are buying an electronic toy, try
to sell batteries with it. For example, “Check Here To Add 4
Batteries For Only $2.95 More!” Another example, “Click Here
To Upgrade To The Deluxe Version For Only $10 Extra!”
29.Make your visitors feel good about themselves by giving
them compliments. If they feel good, they will also feel good
about buying from your web site. For example, “You are in the
1% of people who are serious about changing their life.”
Another example, “You are brave for going the extra mile to
eliminate your financial problems.”
30.Add multiple profits to your web site. If you're selling
business books try to sell business services, courses and
supplies too. For example, you could say, “Thanks for
purchasing our business e-book. If you like it, don't forget we
offer a monthly update service for the e-book for only $4.95 a
month.”
THE END